A new era for the Ultimate Fighting Championship is on the horizon. Paramount+ has released a bold new promo declaring, “Get ready. UFC is coming to the Mountain in January,” signaling the start of the organization’s next broadcast chapter.

The short teaser instantly caught attention across the MMA world, marking the official beginning of the UFC’s partnership with Paramount Global. The message is clear: starting in January, the sport’s most dominant brand will launch its next evolution on one of the world’s leading streaming platforms.

While the phrase “to the Mountain” hasn’t been officially explained, speculation is running wild. Industry insiders believe it may refer to a major opening event designed to introduce fans to the Paramount+ era — likely a pay-per-view-level card headlined by one of the promotion’s biggest stars. The UFC has a history of kicking off new broadcast partnerships with stacked events, and this one is expected to be no different.

Get ready. UFC is coming to the Mountain in January! #UFC #ParamountPlus #CBSSports @UFC @CBSSports pic.twitter.com/LgzLkduxTF

— Paramount+ (@paramountplus) October 26, 2025

The collaboration represents more than just a change in where fans watch fights. It’s a shift in how the sport will be delivered globally. Paramount+ plans to integrate UFC’s full event library, live fight cards, and behind-the-scenes content into its streaming platform, offering subscribers instant access to the most comprehensive MMA catalog ever made available. The move also reflects the sport’s continued evolution toward streaming as the primary destination for live combat sports.

For Paramount+, the UFC partnership brings one of the world’s most recognizable sports brands to its expanding roster of live programming. For the UFC, it opens the door to new markets, younger audiences, and global streaming expansion at a scale never before seen in the promotion’s history.

While official fight announcements have yet to be released, the January event teased in the promo is expected to serve as the ceremonial start of this new era. Fans can anticipate an official reveal soon — likely featuring multiple title fights and marquee names to headline the kickoff card.

The message from the promotion and its new broadcast partner is simple: the UFC’s climb continues, and in January, it reaches “The Mountain.” What that phrase ultimately means will soon be revealed — but one thing is certain: the next phase of mixed martial arts’ global dominance begins at the start of the new year.